In a historic move, the National Film and Video Foundation (NFVF) has brought together broadcasters SABC and M-Net to participate in the South African Pavilion at this year's MIPTV. The pavilion will officially be co-hosted by the NFVF and the Film and Publications Board (FPB).

According to the NFVF the collective presence of FPB, SABC and M-Net is significant as it will afford SA a greater profile at this important international platform which is dedicated to the promotion and acquisition of film and television content.

Commenting on their involvement at the South African Pavilion at MIPTV, Mike Dearham, Head of Film Library and Sales at M-Net, says, "M-Net's continued success with the development of original South African productions have increased the channel's library of quality content. We are excited about the opportunity to make a fine selection of our top-notch and award-winning television programmes available for sale and presentation at this important platform. We look forward to being part of the broader collective of South African participants."

According to Peter Kwele, GM: Strategic Communications and Marketing: SABC Content Enterprises, "This year we are particularly excited to be in partnership with the NFVF because together we have acquired a prominent stand at the market that is bigger than we ever had before thus demonstrating how serious we are about elevating the profile of South African content within the world stage. With SABC moving into the digital broadcasting and new media environment, the Corporation will also be sending people to learn and interact with other international experts so that South Africa is on par with world standards."

The NFVF will continue discussions with other broadcasters, including new broadcasters on their participation at future MIPTVs.

In its 45th year MIPTV will take place in Cannes, France from the 7th until the 11th of April 2008.

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